Through our targeted investment strategy we are investing over £2bn into the delivery of new homes across the UK. Our integrated business model ensures that when we invest, we then develop and operate those homes inhouse, delivering a best in class offering.
Our strategy
Our strategy is simple. We want to continue to lead the UK Private Rented Sector, responding to increasing demand by delivering thousands of new high-quality homes for rent. We want to use our industry leading operational platform to lease and operate these homes, with a deep commitment to excellent service and a positive rental experience.
In doing so, we will deliver strong, sustainable returns for our shareholders.
We focus on providing quality homes at rents reflective of local incomes, ensuring that they are accessible to the widest pool of customers possible.
Through our growth we are achieving clusters of assets, providing greater scale and operating efficiencies, enabling us to grow our rents and increase net rental income.
Our Business model
Our integrated business model sets us apart from our competitors.
With three core components – originate, invest and operate – we can ensure that we invest in and design the best possible assets, and operate them to the highest standards.
Planning and creating sustainable buildings to our own specific design gives us control over the delivery and quality of new homes, whilst also ensuring our properties are efficient to run and desirable to renters.
Our investment process begins with comprehensive research to identify cities with the greatest demand and greatest growth potential. We invest in sites in safe neighbourhoods that provide residents with good proximity to public transport and local services.
With more than 100 years of experience in renting homes, we are committed to operational excellence and great customer service to achieve high occupancy rates and sustainable rental growth. Investment in technology and our online digital platform, CONNECT, secures our leading position in the market and enables our continued growth.
