ADAM Urbanism and Grainger plc, the UK’s largest listed residential property company, launch their research into “Tomorrow’s Home” on 1st October 2014. This wide-ranging and comprehensive publication looks into emerging social trends in the 18 to 34 age group in England and Wales and how these will impact on the built environment.
Covering topics from employment and tenure to travel and leisure, the report reveals how technology, education, wealth and personal relationships are changing the life-styles of the up-and-coming generation. This age group, the ‘Millennials’, represent 25% of the population and their needs and wants are bound to have a profound impact on the built environment in the near future.
As part of a number of significant findings, the report identifies: a new ‘individual collectivism’, where city living, sharing and renting are on the increase; ‘downloadable lifestyles’, where the new generation will demand increased facilities in cities and smaller towns, ‘mega/micro commuting’, where new working conditions are already changing travel patterns; and suggests that we are seeing ‘the end of the dormitory suburb’. All this will lead to ‘new housing ladders’ which will transform our towns, cities and countryside.
Robert Adam of ADAM Urbanism says of the firm’s latest research project, “When we master-plan new areas we know we are doing this for the future. Not enough is known of the lifestyle and demands of the next generation. This research should inform policy, planning and all new development."
Kurt Mueller of Grainger plc commented, “As a business that has the privilege of over 100 years of experience in housing, we know how important it is to understand the underlying social trends that are taking place and ensure that new homes are designed to last and meet the needs of tomorrow’s families. This research is a great insight into how we will be living in the future.”
The 80-page report was researched and written by Lily Bernheimer of Space Works Consulting.
ENDS
Launch event details:
Wednesday 1st October
RIBA, 66 Portland Place, London W18 1AD
6.30pm – 9.30pm
Wren Room, 6th floor
For a copy of the research brochure as pdf or printed copy:
Contact Sue Beaumont, PR & Marketing Manager, ADAM Urbanism
[email protected] Tel: 01962 835640
For further information, please contact:
ADAM Urbanism
Robert Adam, Director
Hugh Petter, Director
Sue Beaumont, PR & Marketing Manager
Tel: 01962 843843
Grainger plc
Kurt Mueller, Director of Corporate Affairs
FTI Consulting (for Grainger plc)
Dido Laurimore / Stephanie Highett / Ellie Sweeney
Tel: +44 (0) 20 3727 1000
Notes
ADAM Urbanism is the masterplanning and urban design branch of well-known architecture practice, ADAM Architecture. ADAM Urbanism was formed in 2010 to recognise the quantity and variety of projects and experience in masterplanning and urban design, whilst sharing the strong expertise and support of the whole practice. ADAM Urbanism has led some pioneering work in masterplanning of new urban areas for the Duchy of Cornwall in Newquay and major urban extensions in Somerset, Norfolk, Edinburgh, Dover and Hampshire.
For more information on ADAM Urbanism visit: www.adamurbanism.com
Grainger plc is the UK’s largest listed residential property owner and manager, with over 20,000 residential homes under management across the UK and Germany. Grainger was established in 1912 in Newcastle upon Tyne, where it remains headquartered. Grainger is a constituent of the FTSE 250 on the London Stock Exchange and the FTSE4Good index. Grainger was awarded the UK’s Residential Asset Manager of the Year at the RESI Awards in 2014, 2013 and 2012.
For more information on Grainger visit: www.graingerplc.co.uk
Lily Bernheimer is Director of Space Works Consulting, an environmental psychology consultancy helping organisations optimise space use for greater well-being, productivity, and sustainability. Combining academic training and practical experience, Space Works Consulting bridge the gap between research and practice to produce creative design solutions from a human factors perspective.
For more information on Space Works Consulting visit: www.spaceworksconsulting.co.uk